SEO and paid search job description: template and real figures
A template for hiring an SEO and paid search, with what employers in today’s 95 open postings for this work ask for and offer. Copy it, fill in the brackets, then post the job free.
- Open postings today
- 95
- Experience asked, median
- 5 years
- Postings that state pay
- 45%
- Median advertised pay
- $139K
- Open to remote work
- 32%
SEO Manager [Company] · [City, or Remote and the countries it is open to] · [Full-time] About us [Two sentences: what the company does, for whom, and one number that shows where it is now.] About the role Our SEO Manager gets a site found in Google, through better pages or through search ads. You will report to [manager’s title] and work with [team]. What you will do - [The most important result of the first year, with a number] - Keyword research: [what this means in your team] - Technical SEO: [what this means in your team] - Content planning: [what this means in your team] - Link earning: [what this means in your team] - [One more duty that is specific to this job] What we are looking for - [5]+ years of experience as an SEO and paid search - Experience with SEO - Experience with SQL - Experience with Looker - Experience with Tableau - [One or two must-haves that are specific to this job] Pay and benefits - Pay range: $[lowest] – $[highest] a year, [plus equity or bonus if any] - Equity - Parental leave - Learning budget - [Paid time off, health cover and the rest of your benefits] How to apply [What to send, the interview steps and how long they take. Name the date you will reply by.]
What today’s SEO and paid search postings say
| Experience asked | Median 5 years; the middle half ask 3–6 years (47 postings name a number) |
|---|---|
| Pay advertised | $92K – $165K for the middle half; median $139K (40 postings with a yearly US-dollar range) |
| Skills named most | SEO (69%), SQL (16%), Looker (9%), Tableau (7%) |
| Benefits named most | Equity (15%), Parental leave (13%), Learning budget (5%) |
| Most common level | Lead (25% of postings) |
| Titles employers use | Senior Paid Search Manager, Make & Manage Money, Associate GEO and SEO Specialist, Search Engine Optimization Manager, SEO Specialist, SEO and Web Growth Manager, Head of Organic Growth, Kraken Pro |
Counted from the 95 open postings for this work on Nov 14, 2026, read from employers’ own careers pages. Recounted on every update.
Questions about hiring an SEO and paid search
- What should an SEO and paid search job description include?
- What the person will achieve in the first year, the duties, the must-have experience, the pay range and how the hiring steps work. For this work, today’s postings name SEO, SQL, Looker most often.
- Should an SEO and paid search job posting show the salary?
- Yes, if you can: 45% of today’s 95 open SEO and paid search postings here do. A range filters out people who would turn the offer down, and several US states and EU countries now require it.
- How many years of experience should I ask for?
- The median in today’s SEO and paid search postings is 5 years. Ask for what the work needs: every extra year you require shrinks the pool of applicants.
Everything about SEO and paid search work
See also: 95 open SEO and paid search jobs · SEO and paid search pay · how to hire an SEO and paid search · all job description templates