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SEO and paid search cover letter example: results first

A cover letter for SEO and paid search jobs that leads with what you achieved, not with what you were responsible for. Copy it, replace the parts in [brackets] and use the words of the posting you answer.

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Dear Hiring Manager,

I am applying for the SEO Manager position at [Company]. I have [number] years of experience as an SEO and paid search, most recently at [Current company], where my focus is keyword research, technical SEO, content planning, link earning, analytics.

Two results from that work:
- Grew visits from search from 40,000 to 95,000 a month in a year with 60 new pages
- Fixed crawling and duplicate-page problems across 12,000 pages; indexed pages rose from 61% to 94%

[One or two sentences on why this company: a product you use, a goal from the posting, a problem you can help with.] I would bring the same focus on measurable results to your team.

I would welcome the chance to talk about how I can help. Thank you for your time.

Sincerely,
[Your name]

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Questions about an SEO and paid search cover letter

What should an SEO and paid search cover letter include?
Three things: the role you are applying for, one or two results from your SEO and paid search work with numbers, and one specific reason you want this company. Name the skills the posting names; for this work the most frequent today are SEO, SQL, Looker.
Do SEO and paid search jobs ask for a cover letter?
Many postings make it optional. A short letter still helps when the application form has a place for it.
How long should an SEO and paid search cover letter be?
Three short paragraphs, under 250 words: a screen without scrolling. Recruiters read the first lines and the results; everything else is skipped.

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