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Sales manager job description: template and real figures

A template for hiring a sales manager, with what employers in today’s 1,225 open postings for this work ask for and offer. Copy it, fill in the brackets, then post the job free.

Open postings today
1,225
Experience asked, median
5 years
Postings that state pay
40%
Median advertised pay
$199K
Open to remote work
26%
Sales Manager
[Company] · [City, or Remote and the countries it is open to] · [Full-time]

About us
[Two sentences: what the company does, for whom, and one number that shows where it is now.]

About the role
Our Sales Manager leads a team of salespeople: hires, coaches, sets targets and forecasts revenue. You will report to [manager’s title] and work with [team].

What you will do
- [The most important result of the first year, with a number]
- Coaching: [what this means in your team]
- Forecasting: [what this means in your team]
- Hiring: [what this means in your team]
- Territory planning: [what this means in your team]
- [One more duty that is specific to this job]

What we are looking for
- [5]+ years of experience as a sales manager
- [One or two must-haves that are specific to this job]

Pay and benefits
- Pay range: $[lowest] – $[highest] a year, [plus equity or bonus if any]
- Parental leave
- Equity
- Learning budget
- [Paid time off, health cover and the rest of your benefits]

How to apply
[What to send, the interview steps and how long they take. Name the date you will reply by.]

Check your description Post the job free

What today’s sales manager postings say

Experience askedMedian 5 years; the middle half ask 4–8 years (625 postings name a number)
Pay advertised$150K – $310K for the middle half; median $199K (417 postings with a yearly US-dollar range)
Benefits named mostParental leave (26%), Equity (23%), Learning budget (5%)
Most common levelLead (43% of postings)
Titles employers useSales Manager, Regional Sales Manager, Sales Director, Director of Sales, Enterprise Sales Director, Gaming Sales Director EMEA

Counted from the 1,225 open postings for this work on Nov 14, 2026, read from employers’ own careers pages. Recounted on every update.

Questions about hiring a sales manager

What should a sales manager job description include?
What the person will achieve in the first year, the duties, the must-have experience, the pay range and how the hiring steps work. Use the words candidates search for, not internal team names.
Should a sales manager job posting show the salary?
Yes, if you can: 40% of today’s 1,225 open sales manager postings here do. A range filters out people who would turn the offer down, and several US states and EU countries now require it.
How many years of experience should I ask for?
The median in today’s sales manager postings is 5 years. Ask for what the work needs: every extra year you require shrinks the pool of applicants.

Everything about sales manager work

See also: 1,225 open sales manager jobs · sales manager pay · how to hire a sales manager · all job description templates