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Sales manager cover letter example: results first

A cover letter for sales manager jobs that leads with what you achieved, not with what you were responsible for. Copy it, replace the parts in [brackets] and use the words of the posting you answer.

Open sales manager jobs today
986
Can be done from home
25%
Median advertised pay
$204K
Dear Hiring Manager,

I am applying for the Sales Manager position at [Company]. I have [number] years of experience as a sales manager, most recently at [Current company], where my focus is coaching, forecasting, hiring, territory planning.

Two results from that work:
- Led a team of 8 that closed $11M, 112% of target
- Hired 5 sellers; all reached full target within 6 months

[One or two sentences on why this company: a product you use, a goal from the posting, a problem you can help with.] I would bring the same focus on measurable results to your team.

I would welcome the chance to talk about how I can help. Thank you for your time.

Sincerely,
[Your name]

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Questions about a sales manager cover letter

What should a sales manager cover letter include?
Three things: the role you are applying for, one or two results from your sales manager work with numbers, and one specific reason you want this company. Use the words the posting uses for its duties.
Do sales manager jobs ask for a cover letter?
None of the 137 open sales manager postings with a full description here mention a cover letter in their text (counted today). The application form often has a separate field for one: when it does, a short letter still helps.
How long should a sales manager cover letter be?
Three short paragraphs, under 250 words: a screen without scrolling. Recruiters read the first lines and the results; everything else is skipped.

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