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Sales representative cover letter example: results first

A cover letter for sales representative jobs that leads with what you achieved, not with what you were responsible for. Copy it, replace the parts in [brackets] and use the words of the posting you answer.

Open sales representative jobs today
1,865
Can be done from home
19%
Median advertised pay
$171K
Dear Hiring Manager,

I am applying for the Sales Representative position at [Company]. I have [number] years of experience as a sales representative, most recently at [Current company], where my focus is prospecting, product knowledge, negotiation, closing.

Two results from that work:
- Sold $900K in a year, 124% of target, second of 30 in the team
- Opened 70 new accounts in a territory that had 12

[One or two sentences on why this company: a product you use, a goal from the posting, a problem you can help with.] I would bring the same focus on measurable results to your team.

I would welcome the chance to talk about how I can help. Thank you for your time.

Sincerely,
[Your name]

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Questions about a sales representative cover letter

What should a sales representative cover letter include?
Three things: the role you are applying for, one or two results from your sales representative work with numbers, and one specific reason you want this company. Use the words the posting uses for its duties.
Do sales representative jobs ask for a cover letter?
Only 2 of the 231 open sales representative postings with a full description here mention a cover letter in their text (counted today). The application form often has a separate field for one: when it does, a short letter still helps.
How long should a sales representative cover letter be?
Three short paragraphs, under 250 words: a screen without scrolling. Recruiters read the first lines and the results; everything else is skipped.

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