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Sales development representative cover letter example: results first

A cover letter for sales development representative jobs that leads with what you achieved, not with what you were responsible for. Copy it, replace the parts in [brackets] and use the words of the posting you answer.

Open sales development representative jobs today
665
Can be done from home
19%
Median advertised pay
$84K
Dear Hiring Manager,

I am applying for the Sales Development Representative position at [Company]. I have [number] years of experience as a sales development representative, most recently at [Current company], where my focus is cold calling, email outreach, lead qualification, CRM.

Two results from that work:
- Booked 22 qualified meetings a month against a target of 15
- Sourced $2.1M of pipeline in a year, of which $480K closed

[One or two sentences on why this company: a product you use, a goal from the posting, a problem you can help with.] I would bring the same focus on measurable results to your team.

I would welcome the chance to talk about how I can help. Thank you for your time.

Sincerely,
[Your name]

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Questions about a sales development representative cover letter

What should a sales development representative cover letter include?
Three things: the role you are applying for, one or two results from your sales development representative work with numbers, and one specific reason you want this company. Use the words the posting uses for its duties.
Do sales development representative jobs ask for a cover letter?
Only 2 of the 141 open sales development representative postings with a full description here mention a cover letter in their text (counted today). The application form often has a separate field for one: when it does, a short letter still helps.
How long should a sales development representative cover letter be?
Three short paragraphs, under 250 words: a screen without scrolling. Recruiters read the first lines and the results; everything else is skipped.

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