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Growth and performance marketing cover letter example: results first

A cover letter for growth and performance marketing jobs that leads with what you achieved, not with what you were responsible for. Copy it, replace the parts in [brackets] and use the words of the posting you answer.

Open growth and performance marketing jobs today
891
Can be done from home
32%
Median advertised pay
$160K
Dear Hiring Manager,

I am applying for the Growth Marketing Manager position at [Company]. I have [number] years of experience as a growth and performance marketing, most recently at [Current company], where my focus is paid acquisition, lifecycle email, A/B tests, analytics.

Two results from that work:
- Managed paid campaigns of $150K a month and cut the cost of a new customer from $84 to $57
- Ran 60 landing page tests; conversion rose from 2.8% to 4.1%

[One or two sentences on why this company: a product you use, a goal from the posting, a problem you can help with.] I would bring the same focus on measurable results to your team.

I would welcome the chance to talk about how I can help. Thank you for your time.

Sincerely,
[Your name]

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Questions about a growth and performance marketing cover letter

What should a growth and performance marketing cover letter include?
Three things: the role you are applying for, one or two results from your growth and performance marketing work with numbers, and one specific reason you want this company. Name the skills the posting names; for this work the most frequent today are SQL, HubSpot, SEO.
Do growth and performance marketing jobs ask for a cover letter?
None of the 208 open growth and performance marketing postings with a full description here mention a cover letter in their text (counted today). The application form often has a separate field for one: when it does, a short letter still helps.
How long should a growth and performance marketing cover letter be?
Three short paragraphs, under 250 words: a screen without scrolling. Recruiters read the first lines and the results; everything else is skipped.

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