Growth and performance marketing resume example
A person in this job brings in customers through ads, email and experiments, and measures what each channel returns. Below: an example to start from, and what 633 open postings for this work ask for today.
Alex Example
Growth Marketing Manager
City, Country · [email protected]
Summary
Growth Marketing Manager with five years of experience in marketing and communications. Strongest in paid acquisition, lifecycle email and A/B tests.
Skills
paid acquisition, lifecycle email, A/B tests, analytics, SQL, HubSpot, Tableau
Experience
Growth Marketing Manager, Example Company 2022 – now
- Managed paid campaigns of $150K a month and cut the cost of a new customer from $84 to $57
- Ran 60 landing page tests; conversion rose from 2.8% to 4.1%
- Built a series of 14 lifecycle emails that brought back 9% of lapsed users
Growth Marketing Manager, Another Example Ltd 2020 – 2022
- Grew the referral programme to 22% of new sign-ups
Education
Bachelor’s degree, Example University 2016 – 2020
Example. The person, the employers and the numbers are invented; replace them with yours.
Tools employers name
Postings for this work describe duties more than tools. These are the tools they do name; put on the resume the ones you have used.
Titles employers use
Growth Marketing Manager; Lifecycle Marketing Manager; Marketing Operations Manager; Performance Marketing Manager; Growth Marketing Lead; Senior Marketing Operations Manager.
Make it yours
- Keep the form, change every fact. A verb first, what changed, one number.
- Use the posting’s words. The match checker shows which of them your resume lacks.
- Put the strongest result first. The resume review tells you what a first read finds.
Questions about a growth and performance marketing resume
- Which skills should a growth and performance marketing resume list?
- What the work consists of: paid acquisition, lifecycle email, A/B tests, analytics, SQL. Postings for this work describe duties more than tools, so use the posting’s own words for each duty and put a result next to it.
- How long should it be?
- One page for up to ten years of experience, two at most. The first third of the first page decides whether the rest is read.
- Is this example a real person?
- No. The name, the employers and the numbers are invented to show the form: a verb first, one result, one number. Replace every line with your own.
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