What is the average Social media marketing salary?

$140K a year on average and $135K at the median, across 114 open Social media marketing postings at companies that state pay (November 2026). The median is the better guide: a few very high offers pull the average up.

What is the typical range?

The middle half of the postings offer $95K to $180K a year. A quarter offer less and a quarter offer more.

Which companies advertise the highest Social media marketing pay?

Nectar Social ($202K), Mammoth Brands ($200K), Movers+Shakers ($101K), by the median of their open postings that state pay (three postings or more).

Is a social media marketing a high-paying job?

The median Social media marketing posting advertises $135K a year, less than the median of all 55,899 job postings with pay on Jobs Every Hour ($174K). That is 22% below the middle of the market.

How much can you earn as a social media marketing?

A tenth of the postings offer $210K a year or more; the highest open Social media marketing role advertises up to $300K. Pay rises with level: see the table by level.

What is the Social media marketing salary per hour and per month?

The median of $135K a year is about $65 an hour (2,080 working hours) and $11,250 a month before tax. The middle half of postings: $46 to $87 an hour.

Which skills pay more for Social media marketing roles?

Postings that ask for Brand design (+$18K, 21 postings), Influencer marketing (+$16K, 23 postings), Content marketing (+$14K, 27 postings) advertise more than the $135K median of all Social media marketing postings with pay.

Where do these figures come from?

From the pay ranges employers print in their own job postings, read from their careers pages every hour. The midpoint of each range is counted. These are advertised ranges for open roles, mostly in the United States and in US dollars, not what people are actually paid.

Social media marketing Salary: $140K Average, $135K Median

Social media marketing salary by level

Lead roles advertise a median of $184K, 47% more than senior roles ($125K). The level comes from the job title; titles without a level word are counted separately.

Level	Median salary	Middle half	Roles
Senior	$125K	$100K–$152K	33
Lead and above	$184K	$150K–$210K	38
No level in the title	$95K	$85K–$138K	41

Social media marketing salary by location

Name	Median salary	Roles counted
🇺🇸San Francisco Bay Area	$181K	16
🇺🇸California	$154K	34
🇺🇸United States	$129K	106
🇺🇸New York, NY	$105K	42

Skills that pay more for Social media marketing roles

Skill	Median with it	Above the median	Postings
Brand design	$152K	+$18K	21
Influencer marketing	$151K	+$16K	23
Content marketing	$148K	+$14K	27
Typography	$142K	+$8K	12
Motion design	$140K	+$5K	13

Top-paying companies

Name	Median salary	Roles counted
Nectar Social	$202K	3
Mammoth Brands	$200K	3
Movers+Shakers	$101K	10
Omnicom Media	$95K	15
DEPT®	$88K	4

Highest-paying open Social media marketing roles

All Social media marketing jobs

Account Executive, EnterpriseNectar Social · 🇺🇸Palo Alto, CA$150K - $300KHybridPipeline managementSolution sellingSocial media marketing8mo
Director of Communications & Content, Chime EnterpriseChime · 🇺🇸New York, NY, USA$202K - $280KLead and aboveInfluencer marketingSocial media marketingInvestor relations3w
Head of Brand & StorytellingOtter.ai · 🇺🇸San Francisco, CA$250K - $280KLead and aboveBrand designSocial media marketing2mo
Creative Strategy LeadGametime United · 🇺🇸United States$210K - $280KLead and abovePerformance marketingPaid socialSocial media marketing3d
Director, Creative Operations & ProductionGametime United · 🇺🇸United States$200K - $270KLead and aboveAsanaContract negotiationPerformance marketing3d
Director, Consumer Comms & Social MediaHeadway · Remote$212K - $265KRemoteLead and aboveLLMContent marketingSocial media marketing9d
Staff Brand Designer - ConsumerKraken · 🇺🇸United States$127K - $254KRemoteLead and aboveFigmaDesign systemsBrand design4w
Senior Manager, Social MediaLucid Motors · 🇺🇸Newark, CA$172K - $252KSeniorVideo editingContent marketingSocial media marketing12d
Strategic Account ExecutiveNectar Social · 🇺🇸Palo Alto, CA$150K - $250KHybridMEDDICSocial media marketing3mo
Director, Head of Corporate CommunicationsCelea Therapeutics · 🇺🇸Boston$232K - $245KLead and aboveSocial media marketingInvestor relationsClinical trials5w
Senior Director of Community - New GameScopely · 🇺🇸US - United States$190K - $240KLead and aboveGoBrand designSocial media marketing6mo
Director of MarketingEver · 🇺🇸San Francisco, CA$180K - $240KLead and aboveLLMVideo editingPhotography2d
Director, Social Media & Influencer MarketingKinder's · 🇺🇸Walnut Creek, CA$215K - $240KLead and aboveContract negotiationContent marketingInfluencer marketing3mo
Director, Social MediaGitLab · 🇨🇦🇺🇸Remote, Canada; Remote, United States$139K - $235KRemoteLead and abovePerformance marketingPaid socialSocial media marketing2mo
Director, Head of Social & InfluencerLiquid I.V. · 🇺🇸El Segundo, CA$155K - $232KLead and aboveAgileBrand designPhotoshop4mo
Senior Brand Designer, SystemsPlaid · 🇺🇸San Francisco HQ$167K - $230KHybridSeniorFigmaBrand designTypography5d
VP, FI SolutionsPathward, N.A. · Remote$150K - $227KRemoteLead and aboveLLMEvent marketingSocial media marketing6w
Director of Brand Communications and CommunityMammoth Brands · 🇺🇸New York, NY$200K - $225KLead and aboveInfluencer marketingSocial media marketingCFD3w
Head of CommunityMammoth Brands · 🇺🇸New York, NY$175K - $225KLead and abovePerformance marketingInfluencer marketingSocial media marketing2w
Founding MarketerWeave Os · Weave HQ$150K - $225KFigmaSEOCopywriting6mo

Questions about Social media marketing pay

What is the average Social media marketing salary?: $140K a year on average and $135K at the median, across 114 open Social media marketing postings at companies that state pay (November 2026). The median is the better guide: a few very high offers pull the average up.
What is the typical range?: The middle half of the postings offer $95K to $180K a year. A quarter offer less and a quarter offer more.
Which companies advertise the highest Social media marketing pay?: Nectar Social ($202K), Mammoth Brands ($200K), Movers+Shakers ($101K), by the median of their open postings that state pay (three postings or more).
Is a social media marketing a high-paying job?: The median Social media marketing posting advertises $135K a year, less than the median of all 55,899 job postings with pay on Jobs Every Hour ($174K). That is 22% below the middle of the market.
How much can you earn as a social media marketing?: A tenth of the postings offer $210K a year or more; the highest open Social media marketing role advertises up to $300K. Pay rises with level: see the table by level.
What is the Social media marketing salary per hour and per month?: The median of $135K a year is about $65 an hour (2,080 working hours) and $11,250 a month before tax. The middle half of postings: $46 to $87 an hour.
Which skills pay more for Social media marketing roles?: Postings that ask for Brand design (+$18K, 21 postings), Influencer marketing (+$16K, 23 postings), Content marketing (+$14K, 27 postings) advertise more than the $135K median of all Social media marketing postings with pay.
Where do these figures come from?: From the pay ranges employers print in their own job postings, read from their careers pages every hour. The midpoint of each range is counted. These are advertised ranges for open roles, mostly in the United States and in US dollars, not what people are actually paid.

Social media marketing salary: $135K median