Digital Marketing Specialist salary: $156K median
The median advertised Digital Marketing Specialist salary is $156K a year, and the middle half of postings offer $106K to $184K: counted from 47 open roles that publish a yearly US-dollar range: about $75 an hour or $13,000 a month. A tenth of the postings offer $270K or more. Advertised ranges, not verified pay.
Check an offer against these figuresAll digital marketing specialist jobs
$156Kmedian advertised salary
$106K – $184Kmiddle half of roles
$155Kaverage advertised salary
47roles counted
Digital Marketing Specialist salary by location
| Name | Median salary | Roles counted |
|---|---|---|
| 🇺🇸San Francisco Bay Area | $170K | 16 |
| 🇺🇸California | $168K | 18 |
| 🇺🇸United States | $152K | 41 |
Skills that pay more for Digital Marketing Specialist roles
| Skill | Median with it | Above the median | Postings |
|---|---|---|---|
| PPC | $221K | +$65K | 8 |
| Paid social | $215K | +$59K | 9 |
| Marketing attribution | $196K | +$40K | 6 |
| CRM | $175K | +$19K | 9 |
| Account-based marketing | $175K | +$19K | 7 |
Top-paying companies
Highest-paying open Digital Marketing Specialist roles
All digital marketing specialist jobs- Growth - Digital Marketing (Business)OpenAI · 🇺🇸San Francisco$239K - $325KHybridPerformance marketingMarketing automationMarketing attribution
- Growth - Digital Marketing (Enterprise)OpenAI · 🇺🇸San Francisco$239K - $325KHybridPerformance marketingEvent marketingMarketing automation
- Vice President, Digital Strategy & GrowthGlossier · 🇺🇸New York, NY$235K - $305KLead and above
- Director, Web MarketingDatabricks · 🇺🇸United States$172K - $296KLead and aboveSEOAI agentsInformation architecture
- Digital Campaigns, Policy AdvocacyAnthropic · 🇺🇸San Francisco, CA | Washington, DC$265K - $295KPerformance marketingProgrammatic advertisingProject management
- Director, Digital MarketingGlean · 🇺🇸Mountain View, CA; San Francisco, CA$253K - $292KLead and aboveLLMSEOZendesk
- Digital Marketing & Campaigns LeadSierra · 🇺🇸San Francisco, CA$220K - $275KLead and abovePerformance marketingAccount-based marketing
- Director, Digital MarketingMagicschool · Remote$172K - $258KRemoteLead and aboveLookerGenerative AIA/B testing
- Sr. Manager, Digital MarketingRubrik · 🇺🇸Palo Alto, California$171K - $257KSeniorTableauPerformance marketingContent marketing
- Digital Marketing StrategistPraxis Precision Medicines · 🇺🇸United States - Remote$190K - $235KRemoteSuccessFactorsCRM
- Senior Digital Marketing Channel Manager, SEO & AEOHeadway · Remote$144K - $225KRemoteSeniorSEOPerformance marketingReconciliations
- Digital Marketing ManagerStack Ai · 🇺🇸NYC Office$146K - $207KHybridMachine LearningLLMHubSpot
- Digital Marketing ManagerRapidFort, Inc. · Remote$120K - $200KRemoteDockerHubSpotKubernetes
- Digital Marketing ManagerExa · 🇺🇸San Francisco, California$130K - $200KSQLLLMNext.js
- Senior Digital Marketing ManagerCrusoe · 🇺🇸San Francisco, CA - US$160K - $190KSeniorA/B testingPerformance marketingMarketing automation
- Senior Digital Marketing ManagerFinix · 🇺🇸San Francisco$140K - $190KSeniorHubSpotA/B testingPerformance marketing
- Staff, Digital Marketing StrategistJustworks · 🇺🇸New York, New York$147K - $190KLead and abovePerformance marketingEvent marketing
- Digital Marketing Channel Manager, Social & Premium VideoHeadway · Remote$122K - $190KRemotePerformance marketingMarketing attributionPaid social
- Senior Manager, Digital StrategyFormlabs · 🇺🇸Somerville, MA$100K - $190KSeniorBigQueryShopify
- Digital Marketing ManagerRapidFort, Inc. · 🇺🇸United States$140K - $180KHubSpotVulnerability managementPerformance marketing
Questions about Digital Marketing Specialist pay
- What is the average Digital Marketing Specialist salary?
- $155K a year on average and $156K at the median, across 47 open Digital Marketing Specialist postings at companies that state pay (November 2026). The median is the better guide: a few very high offers pull the average up.
- What is the typical range?
- The middle half of the postings offer $106K to $184K a year. A quarter offer less and a quarter offer more.
- Which companies advertise the highest Digital Marketing Specialist pay?
- OpenAI ($282K), Headway ($156K), Braze ($35K), by the median of their open postings that state pay (three postings or more).
- Is a digital marketing specialist a high-paying job?
- The median Digital Marketing Specialist posting advertises $156K a year, less than the median of all 55,899 job postings with pay on Jobs Every Hour ($174K). That is 10% below the middle of the market.
- How much can you earn as a digital marketing specialist?
- A tenth of the postings offer $270K a year or more; the highest open Digital Marketing Specialist role advertises up to $325K. Pay rises with level: see the table by level.
- What is the Digital Marketing Specialist salary per hour and per month?
- The median of $156K a year is about $75 an hour (2,080 working hours) and $13,000 a month before tax. The middle half of postings: $51 to $89 an hour.
- Which skills pay more for Digital Marketing Specialist roles?
- Postings that ask for PPC (+$65K, 8 postings), Paid social (+$59K, 9 postings), Marketing attribution (+$40K, 6 postings) advertise more than the $156K median of all Digital Marketing Specialist postings with pay.
- Where do these figures come from?
- From the pay ranges employers print in their own job postings, read from their careers pages every hour. The midpoint of each range is counted. These are advertised ranges for open roles, mostly in the United States and in US dollars, not what people are actually paid.
Writing about this? A sentence you can quote
The median advertised salary for Digital Marketing Specialist roles at companies is $156K a year, and the middle half of postings offer $106K to $184K. Counted from 47 open job postings that state pay, November 2026. Source: Jobs Every Hour, https://jobseveryhour.com/salaries/digital-marketing/
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