Demand Generation Manager salary: $162K median
The median advertised Demand Generation Manager salary is $162K a year, and the middle half of postings offer $133K to $196K: counted from 164 open roles that publish a yearly US-dollar range: about $78 an hour or $13,542 a month. A tenth of the postings offer $231K or more. Advertised ranges, not verified pay.
Check an offer against these figuresAll demand generation manager jobs
$162Kmedian advertised salary
$133K – $196Kmiddle half of roles
$167Kaverage advertised salary
164roles counted
Demand Generation Manager salary by level
Lead roles advertise a median of $198K, 23% more than senior roles ($161K). The level comes from the job title; titles without a level word are counted separately.
| Level | Median salary | Middle half | Roles |
|---|---|---|---|
| Senior | $161K | $148K–$175K | 38 |
| Lead and above | $198K | $183K–$231K | 62 |
| No level in the title | $130K | $100K–$160K | 61 |
Demand Generation Manager salary by location
| Name | Median salary | Roles counted |
|---|---|---|
| 🇺🇸San Francisco Bay Area | $196K | 41 |
| 🇺🇸California | $190K | 45 |
| 🇺🇸New York, NY | $166K | 40 |
| 🇺🇸United States | $162K | 145 |
Skills that pay more for Demand Generation Manager roles
| Skill | Median with it | Above the median | Postings |
|---|---|---|---|
| Event marketing | $184K | +$21K | 22 |
| LLM | $183K | +$20K | 17 |
| SEO | $182K | +$20K | 16 |
| Account-based marketing | $180K | +$18K | 45 |
| Performance marketing | $174K | +$11K | 44 |
Top-paying companies
Highest-paying open Demand Generation Manager roles
All demand generation manager jobs- Demand Generation LeadGoodfire · 🇺🇸San Francisco, CA$200K - $375KLead and aboveAccount-based marketing
- Head of Demand GenerationWarp · 🇺🇸New York$200K - $350KLead and aboveLLMSEOWorkday
- VP, Integrated MarketingAssured · Remote$260K - $330KRemoteLead and aboveSEO
- Senior Demand Generation ManagerTldr.tech · Remote$207K - $322KRemoteSeniorGCPHubSpotAWS
- Director of Demand GenerationHiggsfieldai · 🇺🇸San Francisco Bay Area, USA$220K - $320KHybridLead and aboveHubSpot
- Integrated Marketing Lead, Brand & PolicyOpenAI · 🇺🇸San Francisco$287K - $318KHybridLead and abovePerformance marketing
- Head of Demand Generation, North AmericaAdyen · 🇺🇸New York; San Francisco$235K - $310KLead and aboveAccount-based marketing
- Senior Director, Demand GenerationAircall.io, Inc. · 🇺🇸New York Office$240K - $300KLead and aboveSQLLLMHubSpot
- Software Engineer, Agentic Pipeline Generation (Staff+)Lightfield · 🇺🇸HQ: San Francisco$220K - $300KLead and aboveTypeScriptReactNode.js
- VP, Demand GenerationCensys · Remote$215K - $285KRemoteLead and aboveSQLHubSpotPerformance marketing
- Principal Demand Generation Manager, Campaign DevelopmentDatabricks · 🇺🇸United States$165K - $283KLead and aboveAgileEvent marketing
- Demand Generation LeadComfy Org · 🇺🇸San Francisco$200K - $280KHybridLead and aboveHubSpot
- Senior Director, Demand GenerationDrata · 🇺🇸Remote - US$180K - $276KRemoteLead and aboveHubSpotPerformance marketingMarketing automation
- Principal Growth Manager, ABM & EnterpriseOscilar · Remote$195K - $275KRemoteLead and aboveKafkaHubSpotEvent marketing
- Integrated Campaigns LeadHarvey · 🇺🇸New York$196K - $270KLead and aboveEvent marketingProduct marketing
- Integrated Campaigns LeadHarvey · 🇺🇸San Francisco$196K - $270KLead and aboveEvent marketingProduct marketing
- Creative Director, Marketing CampaignsSuno · 🇺🇸NYC$212K - $263KLead and abovePhotographyCopywriting
- Director, Demand GenerationRillet · 🇺🇸San Francisco$230K - $260KHybridLead and above
- Senior Manager, 1:Many Account-Based MarketingRubrik · 🇺🇸Palo Alto, CA$154K - $257KSeniorTableauAI agentsGenerative AI
- Head of Growth Marketing, ABMCodeRabbit · 🇺🇸San Francisco$206K - $256KHybridLead and abovePerformance marketingEvent marketingAccount-based marketing
Questions about Demand Generation Manager pay
- What is the average Demand Generation Manager salary?
- $167K a year on average and $162K at the median, across 164 open Demand Generation Manager postings at companies that state pay (November 2026). The median is the better guide: a few very high offers pull the average up.
- What is the typical range?
- The middle half of the postings offer $133K to $196K a year. A quarter offer less and a quarter offer more.
- Which companies advertise the highest Demand Generation Manager pay?
- Harvey ($197K), Elastic ($186K), Gen Digital ($185K), by the median of their open postings that state pay (three postings or more).
- Is a demand generation manager a high-paying job?
- The median Demand Generation Manager posting advertises $162K a year, less than the median of all 55,899 job postings with pay on Jobs Every Hour ($174K). That is 7% below the middle of the market.
- How much can you earn as a demand generation manager?
- A tenth of the postings offer $231K a year or more; the highest open Demand Generation Manager role advertises up to $375K. Pay rises with level: see the table by level.
- What is the Demand Generation Manager salary per hour and per month?
- The median of $162K a year is about $78 an hour (2,080 working hours) and $13,542 a month before tax. The middle half of postings: $64 to $94 an hour.
- Which skills pay more for Demand Generation Manager roles?
- Postings that ask for Event marketing (+$21K, 22 postings), LLM (+$20K, 17 postings), SEO (+$20K, 16 postings) advertise more than the $162K median of all Demand Generation Manager postings with pay.
- Where do these figures come from?
- From the pay ranges employers print in their own job postings, read from their careers pages every hour. The midpoint of each range is counted. These are advertised ranges for open roles, mostly in the United States and in US dollars, not what people are actually paid.
Writing about this? A sentence you can quote
The median advertised salary for Demand Generation Manager roles at companies is $162K a year, and the middle half of postings offer $133K to $196K. Counted from 164 open job postings that state pay, November 2026. Source: Jobs Every Hour, https://jobseveryhour.com/salaries/demand-generation/
Free to use with the link.