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Advertising and ad operations cover letter example: results first

A cover letter for advertising and ad operations jobs that leads with what you achieved, not with what you were responsible for. Copy it, replace the parts in [brackets] and use the words of the posting you answer.

Open advertising and ad operations jobs today
253
Can be done from home
40%
Median advertised pay
$227K
Dear Hiring Manager,

I am applying for the Paid Media Manager position at [Company]. I have [number] years of experience as an advertising and ad operations, most recently at [Current company], where my focus is campaign set-up, bidding, creative testing, measurement, budgeting.

Two results from that work:
- Managed $3M a year across search, social and video with a return of $4.20 for every $1 spent
- Tested 200 adverts a quarter; the best cut the cost of a sign-up by 31%

[One or two sentences on why this company: a product you use, a goal from the posting, a problem you can help with.] I would bring the same focus on measurable results to your team.

I would welcome the chance to talk about how I can help. Thank you for your time.

Sincerely,
[Your name]

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Questions about an advertising and ad operations cover letter

What should an advertising and ad operations cover letter include?
Three things: the role you are applying for, one or two results from your advertising and ad operations work with numbers, and one specific reason you want this company. Name the skills the posting names; for this work the most frequent today are SQL, Excel.
Do advertising and ad operations jobs ask for a cover letter?
None of the 50 open advertising and ad operations postings with a full description here mention a cover letter in their text (counted today). The application form often has a separate field for one: when it does, a short letter still helps.
How long should an advertising and ad operations cover letter be?
Three short paragraphs, under 250 words: a screen without scrolling. Recruiters read the first lines and the results; everything else is skipped.

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