Customer Marketing Coordinator, Comms

THE POSITION

Our roster has an opening with your name on it

FanDuel Predicts is looking for a Customer Messaging Coordinator to help shape how we speak to customers across our owned CRM channels. This role sits at the intersection of messaging strategy, brand, personalization, and experimentation. You’ll create high-impact campaigns with compelling messages that drive customer intent and generate learnings that showcase what great CRM strategy looks like and how it should evolve over time.

You’ll partner closely with Lifecycle Strategy, Promotions Strategy, CRM Ops, Go-To-Market, Creative, and Commercial teams to bring our brand to life in a way that feels timely and relevant to our customers. If you’re obsessed with sports, culture, communications, and understanding what makes people click, tap, and come back - this role is for you.

THE GAME PLAN

Everyone on our team has a part to play

• Craft relevant and impactful messages for all CRM channels that drive engagement with FanDuel Predicts while building trust through a customer-first mindset and FanDuel Predicts brand voice.
• Bring personalization strategies to life through messages that feel relevant and personal, not templated.
• Translate promotions, product updates, and key sporting and cultural moments into compelling customer-facing narratives and stories.
• Be a key contributor to communication and experimentation planning cycles, ensuring the strategy is cohesive, effective, and consistently drives learnings.
• Analyze performance data to identify messaging patterns that drive customer engagement and assist in the implementation of those learnings.
• Partner with Go-to-Market to ensure messaging aligns with broader brand and campaign narratives.
• Work closely with the Customer Marketing Experimentation team to ideate and execute tests, then integrate and scale learnings.
• Coordinate with CRM Ops to bring campaigns to life from brief through execution and deployment.
• Collaborate with stakeholders to understand business objectives and translate them into customer-first messages.

THE STATS

What we’re looking for in our next teammate

• Bachelor’s degree or equivalent industry experience preferred.
• 1+ years of experience in copywriting, CRM, content marketing, or related field.
• An avid sports and gaming fan with a pulse on culture, trends, and moments that matter to our customers – have played FanDuel or competitive products.
• Curiosity about what motivates customer behavior and eagerness to test, learn, and iterate.
• Eager to explore new capabilities and deploy tactics that differentiate us from our competitors.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.).
• Strong organizational skills, meticulous attention to detail, and the ability to manage multiple workstreams at once.
• Has a positive attitude and loves opportunities to collaborate with others.
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• A strong writer who is comfortable working within constraints - especially short-form, performance-driven channels.
• Familiarity with A/B testing or experimentation concepts is a plus.
• Capable and comfortable around engagement data and able to identify key drivers of business outcomes.
• Strong instincts around tone, voice, frequency and audience relevance with the ability to codify those ideas into a forward-looking comms strategy.
• Ability to turn insights into actions that drive positive results.
• Experience working within a heavily regulated industry is a plus.
• Willing to work some non-traditional hours.

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The applicable hourly range for this position is $29.33 - $36.54 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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